Natural Search and Affiliate Executive

Region England, Southeast

Job category Executive / Senior Management

Hours Full time

Employer type Recruitment agency

Salary range £30k to £40k

Location surrey

A leading tour operator are looking for a SEO & Affiliate Executive to drive promotions and sales to consumers and affiliates.

You will manage and implement natural search campaigns across the major search engines, creating excellent campaigns that generate sales that support brand values and the consumer proposition and develop and nurture relationships with existing and new affiliates/partnerships. 

You will work with the natural search agency to formulate and implement an ongoing strategy to ensure that maximum coverage and traffic is received in key areas.  You will initiate keyword research and analysis to target traffic heavy phrases and new opportunities, liaise with IT developers to implement site changes, and take an active interest in SEO innovations. 

You will undertake competitor research and benchmarking using tools such as Hitwise, working closely with PPC to ensure that the strategies for paid and natural search are synergised, working towards a long term goal of reducing dependency on PPC and increasing revenue contribution from natural search enquiries, whilst working on the migration from the current site to a new group solution ensuring minimal impact on natural search rankings.

You will manage the affiliates, including ongoing development and deployment of fresh marketing creative and affiliate communications.  You will monitor affiliate activity, analyse performance, identify areas of improvement, recruit new affiliates, joint venture partners, and strategic partners, initiate new campaign ideas, incentives, and bonus offers.

Contacting merchants and networks to establish co-marketing relationships, and proactively manage these relationships on an ongoing basis you will develop an annual affiliate campaign calendar and rollout plans, developing, tracking, and manage offers to merchant partners.

The successful candidate will have previous experience in this environment, with a proven success in delivering effective improvements to natural search rankings of mid to large size businesses in competitive marketplaces.  You must possess strong knowledge of the affiliate marketing industry, including its customs, culture, and controversies and experience of briefing internal customer and third parties (media agency, design agency, etc.). 

You will be results driven with high level of personal motivation, able to take an analytical approach whilst being a team player - ready to support and work closely with the eBusiness and Marketing teams and the wider company, Flexible and adaptable to changing priorities and resourceful with a positive "can do" attitude.

To apply for the role please email sm@p4ct.com or call 0203 178 7175.