London hoteliers are on course to achieve double digit growth in revPAR this year, according to new figures from analysts Deloitte.
They said that London properties had seen a 9.3% rise in revPAR (revenue per available room) in the first half of 2010 to £102.
In the same six months, average rooms rates - the "key driver of growth" - had increased by 7% to £129 and occupancy rose by 2.1% to 78.9% in the UK capital.
Deloitte said the regional hotels in the UK were also "signalling the start of the recovery".
Occupancy in these properties rose in the first quarter for the first time in 21 months by 4.2% to 65.8%.
Deloitte added that while average room rates had not risen, they fell "just 2.3%" to £66, just £2 below the 2009 figure. At the same time, revPAR had gone up 1.7% to £43.
Marvin Rust, Deloitte's hospitality managing partner, said: "These results are great news for hoteliers in the capital as they continue to build on the double-digit growth reported in Q1 2010.
"With the latest Deloitte CFO Survey showing financial optimism among many chief financial officers falling to a 12-month low and many seeing a growing risk of a ‘double-dip' recession, it is comforting to know that London's hoteliers remain resilient and are implementing the right pricing strategies to fast track the recovery process.
"In the latest issue of Hotel Market Outlook, a quarterly report produced by Deloitte, we reported that London hotels expect to see a 10.4% growth in revPAR in 2010.
"With the first six months behind us, I am confident that these results will come to fruition, absent any further shocks."
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