- Kingfisher's entry into Oneworld deferred
- KDS to launch streamlined booking system
- Ryanair moves into Budapest following Malev demise
- Air Berlin to join Oneworld in March
- Malev loses survival battle
- European airlines boosted by ‘robust’ business travel
- Confusion and inefficiency holding back add-on sales
- Bmi strikes deal to sell Bmibaby
- MPs ask for probe on impact of Bmi sale
- BAA loses appeal over Stansted sale
- AVE.L 0 0
- IBLA.MC 0 0
- AAI 0 0
- AZN 47.5 0.29
- ZNH 27.09 1.3
- WPP 9.14 0.28
- CAR 14.86 0.59
- CCL 32 0.84
- TAM 22.71 0.11
- CAL.L 30 -0.75
- HSBA.L 559.5 13.8
- RCL 30.59 1.9
- VOD 27.87 0.64
- WYN 41.48 1.11
- OEH 8.9 0.18
- LFL 26.1 0.09
- HTZ 14.49 0.58
- TESO 14.82 0.42
- CEA 19.46 0.55
- IHG 21.75 0.66
- JDW.L 413.2 3.7
- HOT 56.72 2.5
- DTG 74.89 0.4
- LUV 10.04 0.29
- DAL 11.3 0.2
- LCC 9.64 0.52
- LHA.DE 11.315 0.27
- NEX.L 225.2 1
- WTB.L 1716 43
- TT.L 207.3 8.6
- MAR 36.13 0.96
- RYA.L 4.356 0.096
- KGF.L 272.9 5.6
- HRG.L 63 -0.25
- EZJ.L 476.1 17.7
- DGE.L 1461 31.5
- SGC.L 280.2 0.3
- PUB.L 11.5 0.25
- IAG 17.31 -0.1
- MKS.L 341.1 7.5
- OWW 3.76 0.05
- AF.PA 5.341 0.113
- ARI.L 40.55 -1.95
- ALK 78.37 0.94
- GSK 44.85 0.45
- CHH 37.25 1.02
- TCG.L 13.5 0
- H 44.1 1.26
- MCK.NZ 0.4 0
European online travel agencies lag behind US counterparts
Online travel agencies in Europe are missing out on sales by focussing too much on flights, according to a study released today (August 24).
The research, carried out by Hermes Management and commissioned by Amadeus, shows that for European online agents, sales of non-air products accounts for 14% of their gross sales, compared to 50% in the US.
Selling other travel products, such as hotels and car rental, also has the potential for higher margins - 12.8% compared to 6.6% on air bookings, according to the findings.
The study also suggested European online travel agents could improve travellers' overall shopping experience, by providing more relevant content to cover all elements of a trip.
Another aspect where European agents lagged behind was in automation.
Stéphane Durand, director of online and leisure at Amadeus, said: "European online agents have shown resilience in the last couple of years, increasing thei revenues year-on-year despite the tough economic downturn.
"They now need to move a step forward to transform this positive trend into revenue opportunities."
The study looked at five medium-sized online travel agencies in France, Germany, Sweden, Norway and the Netherlands.
Comments
Turn it other way around USA online agencies bookings - only 50% are for flights! compared to European agencies where flights consist approx 86% of their bookings.
Post new comment