British Airways (BA) has appointed Luke Goggin as its new head of corporate sales.
The ex-Rugby player joins BA from Whitbread where he was head of sales, overseeing 600 Premier Inns and 400 pub restaurants.
Richard Tams, BA’s head of sales and marketing UK and Ireland, said he hoped Goggin would provide a “fresh perspective”, especially for the airlines' joint sales functions with American Airlines and Iberia.
“Coming as he does from outside of the airline industry, he brings a fantastic diversity of experience,” said Tams.
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