The UK and Ireland Institute of Travel and Meetings (ITM) and the Business Travel Coalition (BTC) are setting up an international Industry Solutions Group (ISG) to look at airline unbundling
The aim of the ISG will be to "develop and build consensus around standards and policies for airline product unbundling".
Its members will include corporate travel buyers and executives from airlines, airline alliances, GDSs and travel associations.
The first stage will be the presentation of an "Industry Position Paper" at the Business Travel and Meetings Show in London on February 9-10 next year where Group members will also debate the issue.
Unbundling is the practice airlines and hotels levying extra charges in addition to their fares or rates for other services.
These include checking in baggage on airlines or WiFi connections in hotels and has become a controversial issue in the industry.
It raises billions of dollars for carriers in the US.
Chris Reynolds, ITM's industry affairs chairman, said: "While the unbundling phenomenon essentially began with no-frills carriers in Europe and across the Atlantic, it has not yet been embraced by the network airlines in Europe anywhere near to the extent as in the U.S.
"However, European airlines are studying the development with an increased sense of competitive urgency given US carriers' successes."
Mr Reynolds said the issue was causing "disruption" and the aim was to be "proactive and get out in front of this surging industry phenomenon."
Kevin Mitchell, BTC' chairman, said: "Is airline product unbundling just a short-term financial lifeline for this most beleaguered of industries, or could it possibly represent a new and economically sustainable business model breaking out at the most opportune moment in time for airlines?
"There is great interest this subject and there are many questions to be answered."